The Bathroom Association has today announced a change in leadership, with chief executive Tom Reynolds set to step down this September. Tom will leave the Association after six impactful years at the helm to take up the role of chief executive of the British Brands Group, the trade body representing FMCG brand manufacturers.
Since joining the organisation in 2019, Tom has steered the Association, previously known as the Bathroom Manufacturers Association (BMA), until its strategic rebrand in June, through a period of profound change. Under his leadership, the Association navigated the COVID-19 pandemic, responded to significant regulatory developments, and modernised its identity to better reflect its expanded mission and membership.
With Tom at the helm, the association has achieved many great things, including:
- The Windsor Summit, which led to several global organisations signing the landmark Windsor Declaration, a global agreement among leading bathroom manufacturers to intensify action on water scarcity and hygiene.
- Securing the title of UK Trade Association of the Year, recognising the Association’s growing impact across government, industry and society.
Tom will be succeeded by Daphne Doody-Green, who takes up the role of chief executive from 1st September. Daphne brings over two decades of experience from the Chartered Institute for Personnel and Development (CIPD), the global Professional Body for HR with 160,000 members. In her most recent role as UK market director, she led a significant change programme to modernise UK member engagement as part of CIPD’s growth plans. Daphne also served as head of CIPD in Northern England, representing the profession on numerous regional boards and forums, advising Metro-Mayors, Employers and Members, alongside leading PR and corporate affairs initiatives to drive good working practices across the region. She brings a wealth of experience driving membership growth, strategic engagement and influencing policy.
At the Bathroom Association, Daphne’s priorities will include expanding the organisation’s influence across the supply chain and deepening its strategic partnerships across government and industry.
To mark the transition in leadership, Tom and Daphne will jointly present the Connect Conference, the Association’s flagship event, taking place 16th–17th September at the Grand Hotel, Birmingham.
Tom Reynolds, outgoing chief executive, said: “Leading the Bathroom Association has been the privilege of my career. I’ve worked with incredible members, a brilliant team, and passionate stakeholders to shape a forward-thinking and values-led trade body, and ultimately, the success we have had has led to my ability to land my new role. I’m thrilled to be passing the baton to Daphne, whose experience and dynamism will, I’m sure, take the organisation to new heights.”
Daphne Doody-Green, incoming chief executive, commented: “The Bathroom Association has never been more vital to the built environment and sustainability agendas. The association has a key role in making buildings, and bathrooms specifically, work better for people and the planet. I’m excited to work with our members and stakeholders as we move into our next phase, extending our influence and continuing to modernise and grow the organisation.”
Craig Baker, president of the Bathroom Association, added: “Tom has done some great work during his time with us, leading the transformation of the Association into one focused on insight, influence and impact. On behalf of the Board and membership, I thank him for his dedicated service. We are delighted to welcome Daphne, whose leadership, strategic vision, and stakeholder expertise will ensure the Association continues to thrive in a the rapidly changing marketplace.”
