Saniflo has announced a six-month collaboration with the Building Centre as a Principal Partner for ‘Retrofit 2025 – What’s Stopping Us’.

In addition to a static exhibition in the organisation’s central London location, the campaign includes a full programme of in-person and online events designed to help navigate the barriers and opportunities in the built environment retrofit sector.

Retrofit 2025 aims to demonstrate that tools and solutions to transform existing buildings already exist and encourage architects, construction professionals, the housing sector, Government, and local authorities to take the next steps.

With plenty of experience in supporting change of use projects over many decades, Saniflo and sister brand, Kinedo, have not only placed products in the static display ‘house without walls’, but contributed case studies detailing how their products have enabled change of use conversions in the housing and educational sector. Pods adjacent to the static display highlight how a former office building was transformed into apartments in Peterborough, using Kinedo shower cubicles in the bathrooms, whilst a former bank was converted into a world-class dental training school with the help of a number of Saniflo pumps and macerators. 

A Kinedo Kinemagic Design all-in-one shower cubicle is featured in the ‘house without walls’ along with a Sanicompact WC, which is a space saving, cisternless WC with integrated macerator. The shower cubicle is swift to install and – thanks to its unique design and assembly – requires no tile or grout to create a watertight environment. Consisting of internal glass panels, that sit over the upstands of the shower tray, glass external panels and door, the shower is supplied as a single package complete with shower, valve and handheld shower. Ready to use from the moment it’s installed because no follow-on trades are required, it saves on both specification and installation time. The Sanicompact is ideal for small bathrooms that cannot discharge waste via gravity. The integrated macerator means that no cistern is required and it can also discharge waste from a basin.

Amanda Mills, Marketing Manager at Saniflo, has overseen the collaboration and is pleased to partner with Retrofit 2025;

“This is a sector that lends itself very well to our products and one we have worked in for a long time. There is definitely more emphasis today on retaining and converting buildings for new uses. Our pump range, in particular, enables developers to discharge waste when traditional gravity drainage infrastructure can’t or is too expensive. Saniflo’s range extends from pumps for single bathrooms or kitchens, through to pumps for whole buildings, or multiple small buildings. Retrofit 2025 offers us a great opportunity to reach a bigger audience to share our products and knowledge. We’re looking forward to attending as many in-person events as possible and to using the facilities at the Building Centre for our own customers.”

The BMA has announced the return of Pitchfest at InstallerSHOW 2025, which will take place at the NEC Birmingham from June 24-26. As part of the BMA theatre programme, this high-energy competition offers a unique opportunity for bathroom innovators to showcase their latest products and ideas to a live audience of bathroom installers.

For those familiar with Dragon’s Den, Pitchfest offers a similar fast-paced pitch format but with a twist—it’s all about the latest in bathroom tech, from taps and showers to advanced toilet solutions. It’s a platform where bathroom product developers can pitch their ideas head-to-head, with one crowned the Pitchfest Champion at the end of the show.

How Pitchfest Works:

Two Heats:

• Heat 1: June 24 at 3:15 PM
• Heat 2: June 25 at 10:15 AM

Each heat will feature six quick-fire pitches, with competitors given just five minutes to present their products – no slides, no screens, just the pitch and whatever props they can bring. Once the pitches are completed, the installer audience will vote for their favourite, with the top three from each heat advancing to the grand final.

To add to the excitement, voters will be entered into a draw to win an iPad Air, courtesy of Leopard Co.

The Final Showdown – June 26 at 2:00 PM:
Six finalists will compete in the ultimate pitch-off, with the winner chosen by the installer audience. The victorious pitch will not only earn Pitchfest Champion bragging rights but also a 10-week sprint marketing campaign with Leopard Co, worth £7,000.

With only 12 pitching slots available, it’s first come, first served. Those who don’t make the cut will be placed on a reserve list, so interested parties are encouraged to sign up quickly. To secure a slot, email Amy Kirk today.

Hosted by BMA Chief Executive Tom Reynolds, each session promises to be a dynamic, no-nonsense event – no slides, no fluff, just straight-to-the-point pitches. Props are encouraged, and innovation is a must.

“We were blown away by the energy and innovation at last year’s Pitchfest – the crowd, the ideas, and the engagement were fantastic,” said Tom Reynolds.

“This year, we’re taking it to the next level.”

Pitchfest offers a rare chance for bathroom product innovators to showcase their creations directly to the professionals who matter most. Whether pitching or watching, it’s an event no one in the industry will want to miss.

Sponsorship Opportunities:

For those looking to elevate their brand presence further at InstallerSHOW 2025, there are also exclusive sponsorship opportunities available for two high-profile speakers in the BMA theatre area.

To learn more, contact Tom Reynolds directly. Please note that these opportunities are available on a first come, first served basis.

Don’t miss out on this opportunity to make your mark at InstallerSHOW 2025.