House of Rohl UK, comprising Perrin & Rowe, Shaws of Darwen and Victoria + Albert, alongside Aqualisa, showcased a series of new product launches at KBB Birmingham, held from 1–4 March 2026.
Taking one of the largest stands at the show (Stand D68, Hall 20), the group presented several innovations as part of the exhibition’s 40th anniversary edition. Highlights included the new Aqualisa S Range smart digital shower collection (available April), the Victoria + Albert Lussari built-in baths (available March), and the Victoria + Albert Vetralla back-to-wall basins (available July).
With a combined sales team and enhanced marketing support, House of Rohl UK offered distributors, retailers and showrooms a single source for premium kitchen and bathroom fittings. The stand also incorporated a hospitality space featuring Perrin & Rowe’s Armstrong, Juliet, Phoenician and Provence 3-in-1 instant hot taps, while a dedicated heritage zone celebrated the history and craftsmanship of the House of Rohl brands.
A key highlight was the launch of the Aqualisa S Range, the brand’s next generation of smart digital showers. Visitors experienced working demonstrations on the stand, with Aqualisa experts explaining the connected features, intuitive controls and simplified installation.
Developed following extensive customer research, the S Range was designed to deliver a highly personalised showering experience while remaining simple and intuitive to use. The design combines a distinctive aesthetic with familiar dials and buttons, ensuring technology is seamlessly integrated without overcomplicating operation.
Each member of the household can create their own personalised shower routine through the Aqualisa app. Showers can be started via a wireless remote, smartphone or smart speaker, and the illuminated dial indicates when the water has reached the desired temperature.
At the heart of the system is the Aqualisa SmartValve™, which measures water temperature ten times per second to maintain consistent performance and eliminate hot or cold fluctuations. The smart valve can also be installed up to 10 metres away from the shower, offering installers greater flexibility.
With smart home technology now commonplace in UK households, Aqualisa believes digital showering is approaching a tipping point for wider adoption, with the S Range designed to make the benefits of connected showering accessible to a broader market.