Waterline has confirmed it is in late-stage, exclusive discussions with a third party regarding a potential financial investment into the business.
The distributor stressed that, while discussions continue, it remains fully committed to delivering the same dependable service it has provided to customers for more than 40 years.
Waterline also confirmed it will continue to accept and fulfil orders for Crown Imperial products, underlining that both businesses remain operational and dedicated to ensuring consistency and product availability following recent miscommunications.
In a joint statement, Waterline and Crown Imperial thanked customers and retail partners for their understanding and ongoing support, adding that this confidence strengthens their shared commitment to supporting British businesses and the wider KBB industry.