ISH 2025 marks a milestone in the corporate history of the Villeroy & Boch Group: for the first time, the two brands, Villeroy & Boch and Ideal Standard, will exhibit together in the Frankfurt Festhalle.
Both brands share a rich heritage of design, innovation, and craftsmanship, and their joint presentation will highlight their shared vision for creative freedom and flexibility in bathroom design under the theme: Inspire More, Create More, Together.
This year’s focus is on transforming bathrooms into emotional living spaces. With an emphasis on ceramics and taps, both brands will showcase solutions that bring elegance and style to everyday life.
Villeroy & Boch’s display, developed in collaboration with renowned designers Gesa Hansen and Christian Haas, will feature high-quality design, interior trends, and groundbreaking technology. A key highlight will be the Skyla collection, blending round, organic shapes with clean lines for a perfect balance of comfort and aesthetics. The brand will also unveil new shower toilets and WCs with TwistFlush technology, reinforcing its commitment to combining cutting-edge tech with premium design.
Ideal Standard’s exhibit, designed by Ludovica + Roberto Palomba, will centre on minimalist elegance and intelligent design solutions. A standout is the La Dolce Vita® collection, which beautifully merges geometric forms with nature-inspired details. Additionally, the expanded Alu+ series and the new Ceralife taps will showcase sustainable innovation, combining recycled aluminium with modern design and eco-conscious functionality.
The focus at ISH is bathrooms that create an emotional connection with people, making them, more than ever, real living spaces. Ceramics and taps create bathrooms that bring a touch of elegance to everyday life.
Together, Villeroy & Boch and Ideal Standard will demonstrate their commitment to enhancing bathroom spaces with a blend of luxury, technology, and sustainability at ISH 2025.