Utopia opened the doors at its Wolverhampton headquarters earlier this month for an exclusive preview event for its new HeyU Collection, described by the company as its most ambitious and versatile modular collection to date, and other new product innovations.
Centred around four distinct and irresistibly tactile design styles in 14 colourways, HeyU is designed to be touched, and visitors did exactly that as they toured the company’s extensive showroom viewing the latest new products.
On display alongside the new lifestyle room settings featuring HeyU were other product developments, including two exciting new finishes for the Lustre Collection. Rift Black and Sandy Ecru greatly extend the design potential of this luxurious glass fronted range, now available in 18 different finish and handle trim combinations.
The showroom, which houses over 60 inspirational displays, showcases Utopia’s entire collection and retailers are most welcome to visit it with their customers by appointment.
Following the four-day event, Helen Clark, head of marketing at Utopia, said, “We were delighted to host this exclusive preview event to unveil our new Autumn Collection. The response from our customers was overwhelmingly positive, reaffirming our belief that HeyU brings something truly special to the marketplace, together with the other exciting new products we’re proud to offer.”