Utopia has announced the launch of its new ZEST Partner Programme, which goes live this October. This latest initiative follows on from a strategic review of the business and aims to position the company as the leading supplier for adding value to customers, categories and consumers.
ZEST is a fully detailed support programme of customer business benefits with increased insights on how Utopia adds value to partners. Based on numerous factors, Utopia is introducing a new three-tiered partner category: Signature, Advocate, and Associate. The programme also focuses on the potential for customers to make step changes in their display/sales/brand advocacy alignment to secure the best possible partner categorisation, ultimately leading to the highest reward and support possible.
Utopia sales director Gary Matthews explains, “The new ZEST programme massively simplifies our business proposition by communicating all the benefits of being associated with Utopia. It will undoubtedly energise our business partnerships and our Business Development Managers are currently busy explaining to our partners the many features and opportunities that ZEST presents.”