Tissino Bathrooms has appointed Adam Ireland as regional sales manager for the South West, strengthening its regional sales structure as the business continues to invest in long-term support for independent retailers, merchants and specification-led customers.
Ireland joins Tissino with more than eighteen years’ experience in the building materials and surface finishes sector, bringing detailed knowledge of the UK KBB landscape shaped by senior sales and business development roles across bathrooms, tiles and wall panel systems. His career includes ten years at Topps Tiles Plc in a business development role, followed by senior regional positions at Multipanel, Mermaid Panels and RECO Surfaces, where he was responsible for driving sales growth across the South West.
In his new role, Ireland will focus on supporting Tissino’s customers throughout the region, working closely with retail and trade partners to strengthen relationships, develop new opportunities and provide informed, consistent support. He will also work closely with Tissino’s internal teams to ensure a joined-up approach between sales, product and customer support.
Commenting on the appointment, Frazer Lewis, sales director at Tissino, said: “Adam brings a level of regional knowledge and market understanding that is invaluable in today’s trading environment. The South West is an important region for Tissino, with a strong network of independent retailers and project-led customers, and Adam’s experience allows us to support those partners more closely and more consistently. His appointment reflects our continued investment in people who understand the realities of the KBB trade and can help customers grow in a sustainable, informed way.”
Adam Ireland added: “Tissino has built a strong reputation for really looking after its customers, as well as technical integrity and thoughtful product development, which is what attracted me to the business. The South West has a diverse mix of independent retailers and specification-led customers, and my focus is on working collaboratively to support retail performance, deliver practical solutions and contribute to long-term growth across the region.”
Ireland’s appointment forms part of Tissino’s wider commitment to strengthening its regional sales presence as demand grows for well-designed, dependable bathroom solutions supported by knowledgeable, accessible sales teams.