For the first time in its history, Tissino has split out its new brochure into a consumer-facing guide and a more in-depth retailer version. The retailer guide is 240 pages, while the consumer brochure is 100 pages.
Each version aims to support retailers, either by directing consumers to bricks-and-mortar showrooms or, in the case of the retailer brochure, by providing pricing and product information, including specs and codes for easy ordering.
Rather than handing out bulky brochures, retailers will have a more streamlined version to provide their customers, giving them more of an inspiration-led piece, aiming to drive footfall back into brick-and-mortar showrooms. The paper used is FSC-certified.
Helen Ray-Dennett, head of marketing at Tissino, says, “The new way of working has been the result of thorough analysis of how previous brochures were used and what would better support retailers moving forward.
“In order to support and protect retailers from online competition, we have removed product codes and pricing, and instead will have access to a more lifestyle version which shows how our products can look within a home.
“What we have ensured though is that all calls to actions are focused on driving customers into store and increasing footfall to our partners, as this works alongside our Esclusiva range.”
For more information, visit www.tissino.co.uk