Brassware brand St James England has supported bathroom furniture manufacturer Be Modern with the launch of its new Signature Collection by Atlanta Bathrooms.
The collaboration features a selection of St James’ most distinguished brassware ranges showcased in the dedicated Signature brochure and on the Atlanta show van, which is currently touring the UK. Together, these platforms provide customers and designers with exceptional inspiration for creating luxurious bathroom spaces.
The Herrington range featured St James England brassware collections, chosen to complement the Signature Collection’s high-end aesthetic perfectly. Selected products include key ranges from St James Living and St James Distinction, such as the Denbigh, Abbey, Cranworth, Wallis, and Stratton.
The partnership endorses a shared commitment by both brands to quality, design integrity, and supporting retailers with cohesive, premium product solutions.
Julian Pearson, group commercial director, Be Modern, explained: “We are thrilled to partner with St James brassware for the launch of our Signature Collection by Atlanta Bathrooms. The exceptional quality and design ethos of its Living and Distinction ranges perfectly align with the sophistication and attention to detail that our customers expect from the Atlanta brand. This collaboration allows us to present a complete, luxurious bathroom solution that will inspire our retail partners and their own customers.”
Andy Burton, head of marketing, St James England, added: “Like St James, Be Modern is a well-established and highly respected brand within the industry. We’re delighted to be supporting Be Modern in the launch of its prestigious new furniture range. Both businesses have a shared belief in allowing the products to take centre stage within any bathroom setting”.
For more information on the St James England brassware collections, please visit www.stjamesengland.com, email sales@stjamesengland.com, or call 0121 358 1555.
For details on Be Modern’s new Signature Collection by Atlanta Bathrooms, please visit www.bemodern.com, email info@bemodern.com, or call 0191 455 3571.