PJH has strengthened its bathroom portfolio with the addition of VitrA – a globally respected manufacturer known for design-led innovation, premium quality, and engineering excellence. This new partnership gives PJH’s retail network broader access to one of the industry’s most recognised brands.
The VitrA Bathroom Collection is now available to all PJH retail customers, offering a wide choice of stylish and functional bathroom solutions. Additionally, the Vitality Collection will be offered exclusively to VitrA Vitality Partner showrooms, providing tailored access to this curated range.
Commenting on the new strategic partnership, Kim Cooper, head of marketing & product at PJH, said: “We’re thrilled to bring VitrA into our bathroom brand portfolio. This is a fantastic opportunity to partner with a manufacturer that shares our values of quality, innovation and customer-first service. The addition of VitrA offers our retail customers access to a globally recognised brand, supported by PJH’s industry-leading logistics, next-day delivery options, ‘First Choice’ service promise, and our easy-to-use Partners Portal™ ordering system.”
PJH will hold a significant stock of VitrA’s core lines, enabling next-day delivery on many items, with select pieces available by special order. The VitrA product offering includes basins, WCs, bathroom furniture, brassware, showers, frames, and flush plates.
Retailers can also order the latest brochures, POS assets, and colour samples from VitrA through PJH’s streamlined customer portal, helping showrooms bring the brand to life in-store.
Providing further comment, Ruth Davies, Marketing Director at VitrA, said: “We are delighted to be partnering with PJH and to take advantage of their exceptional service model. PJH’s strength in distribution, from extensive stockholding and nationwide coverage to their streamlined customer experience, makes them the perfect partner to deliver our premium bathroom solutions across the UK. We look forward to working closely with PJH to bring VitrA to an even wider retail audience.”
The full VitrA bathroom range will be available for browsing via the PJH Partners Portal website. To learn more, visit www.partners.pjh.uk, contact your regional PJH sales manager, or call 0800 8 77 88 99.
To learn more about Vitra, visit www.vitra.co.uk.