Coalbrook is the newest brand from the UK bathroom distributor, Davroc. Launched in response to a gap in the market for design-led bathroom products at competitive prices, Coalbrook is an affordable luxury brand.
This month, Coalbrook opens the doors to its experience-led showroom in the heart of Clerkenwell. Created by interior architects Holloway Li, The Market Building showcases Coalbrook products and celebrates the brand’s industrial heritage, conveying the narrative with a memorable sensory experience that is beyond the possibilities of online channels.
The company name is derived from the town of Coalbrookdale, the site of the world’s first iron bridge and industrial-inspired design is central to the brand’s identity.
The ground floor of the showroom in The Market Building is designed to appear like a landscape of industrial chimneys, with ghostly casts of Victorian bathroom wall panels in piercing orange and amber resin, which glow like furnaces. Shower displays are mounted onto ‘chimneys’ and situated beneath chainmail curtains.
A solid stone, post-tensioned staircase with rough quarried edges leads down to the basement level, where two large industrial boiler-like structures house working tap displays.
The innovative new showroom is also home to Davroc’s Bard & Brazier, who designed display units fabricated from brass tubing, and Bard & Blackwood who crafted the bespoke joinery.
Currently, there are two ranges in the collection; Domo and Decca, with further additions launching early next year.
Chris Dodds, Managing Director at Davroc and Coalbrook, commented “We are delighted to announce the launch of Coalbrook and the opening of The Market Building. The brand and products have been many years in development, after we noticed a gap in the market for stylish and affordable brassware.
Using our unrivalled knowledge and experience of the bathroom industry, we have created a brand with design and quality at the forefront to bring our customers innovative, exciting and affordable solutions that will elevate any bathroom space. We’re looking forward to opening the doors to The Market Building, which not only showcases the Coalbrook products, but brings the brand history and narrative to life, offering a memorable experience beyond the possibility of online channels.”
