MERLYN and VADO have announced a strategic collaboration for KBB 2026, where they will present a total bathroom solution on a joint 140 m2 exhibition stand. The collaborative space will guide visitors through five beautifully designed bathrooms.

Both part of Norcros plc, MERLYN and VADO will combine their expertise to present a comprehensive, design-led bathroom solution. The partnership brings together MERLYN’s specialist knowledge in premium shower enclosures and trays, with VADO’s expertise in brassware, accessories and furniture. Demonstrating how coordinated specification can deliver a cohesive total bathroom offering for retailers, designers and specifiers.

Our research shows that KBB retailers are increasingly seeking integrated solutions that optimise resources and deliver greater efficiency.

The shared exhibition stands, designed by Jo Love will be the largest to date and feature five distinct bathrooms, each with a themed daily ritual showcasing fully integrated bathroom offerings. By pairing MERLYN showering solutions with VADO products throughout, the stand demonstrates how complementary ranges work together to deliver consistency in design, performance and finish across the bathroom.

Through a considered use of colour, form, lighting and materials, the stand positions the bathroom as a space shaped by intentional design and everyday rituals, reinforcing MERLYN and VADO’s shared commitment to quality, innovation and design-led, sustainable solutions for the UK market.

Designed as a flowing, guided layout, the stand will include clear sightlines between each bathroom and a welcoming social space in the form of a central ritual lounge, creating a focal point for meetings and discussion. Additional elements include dedicated brand meeting areas, hospitality and takeaway ritual journals, enabling visitors to explore the concept further and translate inspiration into real-world projects beyond the show.

www.merlynshowering.com / www.vado.com / www.kbb.co.uk/en/home