German bathroom specialist KEUCO has launched a newly redesigned website – www.keuco.com – now live and accessible worldwide. The refreshed platform represents a key step in the brand’s evolving digital strategy, offering an enhanced user experience and a range of new resources for customers, designers, and industry professionals.
Inspiring design at the forefront
A new Inspiration & Trends section takes centre stage, showcasing design ideas and innovative concepts to help spark creativity in bathroom planning. This curated content is aimed at both end customers and professionals, reinforcing KEUCO’s design-led positioning
Smarter product navigation
The company’s revamped online catalogue has been developed with usability in mind. Visitors can now preview surface finishes and colour concepts directly online, making it easier to visualise product options.
For architects and designers, BIM data integration across all product pages offers an efficient and practical planning tool, with country-specific downloads available.
In addition, KEUCO’s new general catalogue is available for download in PDF format, ensuring instant access to the full product portfolio. (A printed edition is currently unavailable.)
Enhanced digital features
KEUCO has also introduced a series of interactive tools to support user experience. The Wishlist function enables creation of tailored product lists which can be shared via a unique link – whether with retailers, installers, or colleagues. This feature can also be shared across social media or directly through WhatsApp, streamlining the specification and communication process.
Augmented reality for the bathroom
Perhaps the most striking update is the Open Augmented Reality View, which allows customers to explore products in detail and visualise them in their own bathrooms. For retailers, this feature offers an invaluable resource for both showroom consultations and online sales, enhancing the customer journey from inspiration through to purchase.