Messe Frankfurt has announced a new knowledge partnership with Frost & Sullivan that will shape the content delivered at ISH, the world’s leading trade fair for water, heating and air, and Light + Building.
The initiative aims to provide exhibitors and visitors with expert insight into future trends impacting the built environment – from sustainability and decarbonisation to digital building technologies and new business models. For bathroom manufacturers, this means a sharper focus on water efficiency, innovative living solutions and integrated energy management – areas increasingly influencing product design and specification.
Johannes Möller, group show director – Building Technologies Shows at Messe Frankfurt, commented: “We are very much looking forward to working with Frost & Sullivan and drawing on their extensive industry expertise, particularly on key topics shaping the built environment, for both ISH and Light + Building. Their insights into emerging trends, political frameworks, and innovation drivers will provide our exhibitors and visitors with valuable strategic orientation. This input will play a pivotal role in shaping the future direction of both leading international trade fairs, and the insights gained will also be available year-round on Building. Technology. Solutions. – the information platform of Messe Frankfurt for intelligent building technology.”
Kamal Shah, associate partner & head of DACH Region at Frost & Sullivan, added: “Sustainable, connected infrastructure is no longer optional – it’s the new baseline. Through this partnership, we aim to empower businesses to understand the macro forces reshaping their industries and to make smarter, faster decisions. By combining Frost & Sullivan’s global analytics expertise with the reach of ISH in the fields of water, heating and air, as well as Light + Building’s focus on lighting, building services technologies, and connected security, we are creating a knowledge-sharing platform that will elevate the conversation and catalyse future growth.”
With bathroom brands under increasing pressure to deliver products that conserve water, reduce carbon emissions and connect with digital home systems, Messe Frankfurt says the partnership will give manufacturers strategic insights to help future-proof product development.
Frost & Sullivan estimates the global smart building market will exceed USD 50 billion by 2030, highlighting opportunities for bathroom manufacturers to align with wider sustainability and digitalisation trends.