Ideal Standard’s Together World Tour has touched down in Berlin, the second of a unique series of digital events merging design, art and architecture. The event in Berlin on 16 June uncovered the innate links between architecture, design and modern living while introducing Extra, Ideal Standard’s new range of basins from its Atelier Collections.
Each of the six inspiring and diverse destinations on the Together World Tour is being showcased in an encapsulating theatrical format that combines cultural and lifestyle trends with architecture and design, while providing the setting for the launch of a new product collection from Ideal Standard.
Ideal Standard’s co-chief executive officer Jan Peter Tewes said: “Following the success of our first stop in Milan, we were extremely excited to bring the Together World Tour to Berlin, and were fortunate to be joined by leading figures in the world of architecture to create a unique and special event worthy of the city’s rich design heritage. Through a cinematic digital experience, we were able to shine a spotlight on this magnificent city’s multifaceted identity, while demonstrating our own legacy in bathroom design and commitment to shaping the future of modern living.
“Germany, and at one point Berlin, was also home to the world-famous Bauhaus School, originally founded by Walter Gropius in Weimar over 100 years ago. The Bauhaus held similar beliefs to us: that design should be timeless and useable by many people. The Bauhaus has heavily impacted the modern world and continues to do so, with the combination of design and functionality at its core. Our new Extra range is closely aligned with these values, which have lost none of their importance to this day.”
The event in Berlin saw Jan Peter joined by renowned architect and journalist Joern Kengelbach as they visited some of the city’s most exciting architectural locations – from historic sites like the Humboldt Forum and Brandenburg Gate, to modern masterpieces such as Futurium and Cube Berlin.
Several special appearances were also featured as part of the event, including famous British architect David Chipperfield, leaders in design and urban planning Studio Graft, general director and chief executive officer of the Stiftung Humboldt Forum Prof. Dr. Hartmut Dorgerloh, and Ideal Standard’s chief design officer Roberto Palomba.
Roberto provided an exclusive look at Ideal Standard’s new Extra range, which has been designed in partnership between his renowned Italian design studio Palomba Serafini Associati and the manufacturer, and is the latest addition to their award-winning Atelier Collections. Extra is influenced by the Bauhaus, championing the values that an object can be developed to be beautiful, accessible and functional. The Extra collection features pure, square basins with defined edges to allow users to appreciate the expressive geometry that has inspired the design. Combining an architectural and timeless vision with this sculptured geometry, the Extra range delivers a clutter-free feeling – perfect for spaces of all shapes and sizes.
Roberto Palomba, co-founder of PS+A and chief design officer at Ideal Standard, said: “The Extra collection embodies the perfection of minimalist modernity down to the nearest millimetre. Demonstrating the sophisticated exchange between space, form and functionality in the bathroom, Extra is rooted in the careful control of shapes and sizes, and its pure square design ensures that nothing goes to waste, with the perfect product delivered, free of untidy excess.”
Extra has been carefully crafted from ceramics to create a light yet strong washbasin. Available in both glossy and silk white finishings, it offers multiple configurations, ranging from a 45cm guest basin to a 120cm double basin option and is also available in silk white finish.
Four new vanity basins have also joined the Extra collection, complemented by dedicated furniture units from the Conca collection, which come in a range of Atelier finishes including Matt White, Matt Anthracite and Matt Sunset, as well as Light Oak, Smoked Oak and Dark Walnut.
The next event on the Together World Tour will take place in London on 23 September 2021, followed by Paris, Dubai and Shanghai. To register for future events, catch up on previous ones and access exclusive additional content, visit www.togetherworldtour.com.