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Grant Westfield, the UK manufacturer behind bathroom wall panel brands Multipanel and Naturepanel, has reported strong early uptake of its Installer Elite rewards programme, following its launch to the professional installer market.
Designed specifically for bathroom installers, plumbers and trade professionals, Installer Elite has already attracted significant interest, underlining the value installers place on loyalty schemes that recognise their ongoing commitment to trusted brands.
To build further awareness of the programme, Grant Westfield has confirmed that all Multipanel and Naturepanel products will now include an Installer Elite flyer, encouraging installers to register and start earning rewards from their purchases.
Installer Elite allows registered installers to earn points on every pound spent on Grant Westfield products, with points tracked and redeemed via the Installer Elite app.
Installer Elite rewards have also now been announced and span everything from £5 Greggs vouchers and everyday gift cards, to practical trade rewards such as tools, workwear and tech, with the option to save points for big-ticket items including a Weber Genesis BBQ or an 85-inch 4K TV.
Elliott Fairlie, Product & Marketing Director at Grant Westfield, commented: “The response from installers since launching Installer Elite has been extremely positive, with strong sign-ups across the trade. By including a flyer in every product pack, we’re making sure installers are aware of the rewards available and how easy it is to benefit from work they’re already doing.”
