Sister companies, Frontline Bathrooms and Smiths Briten, have launched their respective new discounted 2025 product guides.
Price Crash (Frontline) and Trade Savers (Smiths) each have hundreds of products listed, offering up to 70% off the RRP. Each company has a printed guide, available in two versions, at 76 and 84 pages, respectively, that is accessible to all customers. Designed to make sourcing and selling easier, the guides cover everything from everyday essentials to bestsellers across bathroom and plumbing categories, offering reliable stock at consistently competitive prices. Whether displayed at the trade counter or kept on hand in the showroom, they’re a practical tool to help retailers navigate the rest of 2025 with confidence.
To help retailers and merchants, both Frontline and Smiths have held pricing at 2024 levels across most product categories to better support retailers during the ongoing economic uncertainty.
Darren Allison, managing director at Frontline and Smiths, says: “We know the pressures retailers and merchants are facing right now, so holding prices on our best-selling products felt like the right move. Both Price Crash and Trade Savers are designed to offer real value at a time when it’s needed most, not just through lower RRPs, but by bringing together a wide range of bestselling and core products in one easy-to-use format. It’s about giving our customers the tools to stay competitive, while still delivering quality and choice.”
Smiths Briten and Frontline Bathrooms operate as sister brands, each with its own distinct offer yet closely connected through shared leadership and aligned values.