The senior leadership team at Frontline Bathrooms and Smiths Briten, headed by senior managing director Darren Allison, has committed to making a six-figure investment in a new Enterprise Resource Planning (ERP) Software system.
The new ERP system will replace legacy software and streamline business operations, making delivery to retailers more efficient and timely. It will include new features such as electronic proof of delivery, better visibility of stock levels when placing an order, and more efficient delivery routes for improved sustainability.
On a business level, the ERP will help to simplify the back-office process across both companies, including minimising dual stocking and a more efficient delivery schedule into the warehouses.
Darren Allison, managing director at The Bathroom Distribution Group, says: “We’re investing heavily in smarter systems and streamlined operations to make doing business with us easier, faster, and more reliable. At the heart of this is the rollout of a new ERP system, which will allow us to simplify processes, improve accuracy, and provide a better overall experience for our customers.
“I’m incredibly grateful for the backing of our parent company, Huws Gray, whose support has been instrumental in enabling these changes. Their investment and belief in our long-term vision has given both myself and the wider team the confidence and resource to drive meaningful improvements. The investment of the new ERP systems is just the start.”
Smiths Briten and Frontline Bathrooms operate as sister brands, each with its own distinct offer yet closely connected through shared leadership and aligned values. With the same Managing Director overseeing both businesses, there is a strong synergy in their approach to product innovation, customer service, and market support. This connection allows them to collaborate seamlessly behind the scenes, ensuring consistency, expertise, and a comprehensive offering across the bathroom and plumbing sectors, while maintaining the individuality that makes each brand unique.