Frontline Bathrooms has unveiled a new trade-focused portal that gives customers instant visibility of stock levels across its full product portfolio. The platform provides real-time updates, enabling retailers and specifiers to see exactly what is available before placing an order.
The tool has been designed to remove uncertainty from the ordering process. Whether a retailer is planning a specification weeks ahead or responding to a last-minute request, having live stock information at their fingertips means they can make faster decisions, provide accurate lead times to customers, and avoid costly delays.
This launch forms part of Frontline’s wider programme of investment back into the business, with a clear focus on customer service and support for its nationwide network of partners. Alongside one of the UK’s largest stocked bathroom portfolios and industry-leading delivery options, the new portal demonstrates the company’s commitment to making it easier than ever for customers to do business with them.
Darren Allison, managing director at Frontline Bathrooms, comments: “Customer service has always been at the heart of what we do, and this new portal is the latest step in making sure our retailers and merchants have everything they need to succeed. By giving our partners access to live stock levels across our entire range, we are helping them specify with confidence, manage projects more smoothly and give their own customers a better experience.
“We continue to invest heavily in our systems, our logistics and our people because we know that retailers rely on us every day. This isn’t just about launching a tool, it’s about reinforcing our promise that Frontline will always look for ways to add value and make our customers’ lives easier.”
Frontline believes that empowering its partners with real-time data will help retailers and merchants remain competitive in a demanding marketplace. The portal is now live and available to all trade customers.