Roca UK & Ireland has promoted Emma Mottram to head of brand and communications. She was previously brand marketing manager for LAUFEN, part of the Roca Group.
During her time with LAUFEN, Mottram is credited with having played a pivotal role in driving brand visibility, strengthening partnerships and delivering standout campaigns that positioned the brand at the forefront of premium bathroom design.
As head of brand and communications, Mottram will oversee the strategic direction and execution of marketing and communications across LAUFEN and Roca brands in the UK and Ireland. Her remit includes brand development, PR, digital strategy, events, and trade and consumer engagement.
Mottram says, “I’m incredibly proud to take on this new role at such an exciting time for the business. Having worked closely with the LAUFEN brand, I’ve seen firsthand the strength and potential across both the Roca and LAUFEN portfolios. I’m looking forward to building on that momentum while ensuring each brand’s unique identity is clearly defined and powerfully communicated. It’s a fantastic opportunity to bring even greater impact to both brands across the UK and Ireland.”
Roca Group said the move underlines its commitment to innovation, design excellence and sustainability across residential and commercial sectors.