Bathroom brand Kaldewei has taken a big step towards the circular economy and can now offer Cradle to Cradle Certified® [C2C] bathtubs, shower trays and washbasins. The company continues to pave the way for the global trend towards a circular economy, being a healthy, fair and sustainable future. With the increasing need for sustainable solutions, including stricter regulatory requirements, economic advantages, and the need to conserve the planet’s natural resources, Kaldewei is convinced that the construction industry will rely even more on C2C Certified products and materials in the future.
The transformation to a circular economy means that raw materials are used and then reused at the end of their utilisation phase as source materials for new, pollutant-free products, without any loss of quality or significant loss of quantity. The prerequisites for this must be established at the very start of product development, so that pollutant-free materials can be dismantled and separated by type at the end. Kaldewei bathroom products have always been made of steel and glass, and are 100% recyclable, allowing them to be returned to the material cycle at the end of their life. This has been independently confirmed, and they now hold a Cradle to Cradle Certified® certification.
Certified sustainability
Kaldewei can demonstrate its consistently sustainable orientation with a C2C Certified certificate, making it the first supplier of bathtubs, shower trays, and washbasins to achieve this recognition. Around 600 different Kaldewei items in the colour Alpine white can now be classified as Cradle to Cradle Certified® Silver, including the most sought-after classics for both private bathrooms and for project business.
The initial entry, directly at the silver level, highlights the ambitious goals of the bathroom manufacturer: Kaldewei has consistently been a pioneer in sustainability, having signed the Science Based Targets (SBTi) initiative and utilised CO2-reduced steel. Kaldewei is now on track to align its processes and product developments strictly with C2C Certified standards. Obtaining this certification took over a year and a half to achieve, and is an important strategic step, and another positive contribution to the environment.
Alongside this, the construction industry benefits from the C2C Certified certification, as it helps it to become more sustainable, economical and innovative. It offers environmental, health and economic benefits and helps construction companies adapt more quickly to necessary market and regulatory requirements.
C2C Certified: Consistent circular economy without waste
The C2C Certified certification is a globally relevant and cross-industry multi-attribute standard; the goal a healthy, fair and sustainable future. It provides brands, producers and designers with guidance in the development and manufacture of products. At the centre of the Cradle to Cradle concept is an integrated and consistent circular economy in which waste is completely avoided and all materials are returned to either biological or technical cycles. Developed in the 1990s by Michael Braungart and William McDonough, the certification process looks at performance in five areas: Material health, product recycling, air pollution control and climate protection, water and soil management and social fairness.
Architects and specialist planners can find all the necessary information about C2C Certified
Kaldewei products here: https://www.kaldewei.com/company/sustainability/