Ca’ Pietra has announced a new retail partnership with B&Q to launch a capsule Portare collection for B&Q – a curated edit of the brand’s design-led tiles developed exclusively for B&Q and tailored to the retailer’s customers. This B&Q-only capsule range includes 21 products, which will be exclusive to B&Q and will not be sold elsewhere. It is positioned as an entry route into the Ca’ Pietra world, distinct from the brand’s main collections offered through independent retailers.
The partnership is designed to broaden access without blurring channels. Portare for B&Q sits on its own pricing architecture and product edit for the DIY audience. At the same time, Ca’ Pietra’s independent showroom partners continue to offer the breadth and depth of the brand’s core ranges, specialist advice, and project-led service. This separation protects the value of the independent channel and ensures each route to market serves a clear customer need.
Steve McGuire, group managing director at Ca’ Pietra, says: “The Portare capsule collection for B&Q is about opening our design language to more homes, in a way that suits how B&Q customers like to shop. We have taken the attention to detail that defines Ca’ Pietra and distilled it into a collection that is simple to navigate in-store, easy to love, and works in real life, while remaining separate from the ranges our independent retailers curate in their showrooms.
“This edit has been created exclusively for B&Q, at a distinct entry-level price point, and will only ever be available through their stores and online. It is not a replication of our main portfolio but a tailored range that introduces the Ca’ Pietra aesthetic to a broader DIY audience. Our independent partners remain at the heart of our brand, continuing to offer the full depth of our collections, specialist advice, and the bespoke design experience that sets them apart.
“In practice, this means we are broadening awareness of Ca’ Pietra while protecting the integrity of our core ranges and the value of the independent showroom channel. By giving B&Q customers an accessible entry into our world, we are creating new demand and recognition that, over time, we believe will flow back into the independent network as homeowners look to take on larger, more ambitious projects.”
The B&Q range combines everyday foundation tiles with statement looks, spanning marble- and limestone-inspired designs, R10-rated indoor–outdoor porcelain for seamless transitions, decorative ceramics influenced by Moroccan courtyards and period motifs, geometric patterns and parquet-style terracotta effects. Clear in-store displays and point-of-sale guides will enable customers to compare, coordinate, and take away inspiration on the same day, with availability in selected B&Q stores nationwide and online.
Rollout of the new collection begins in September, with full national availability by mid-November 2025. Ca’ Pietra will continue to support its independent network with its existing collection, along with new and exciting launches planned for Q4.