After nearly 15 years away, hib. returned to kbb Birmingham with a presence that was confident, creative and firmly customer-focused. Across the four-day show, the brand’s refined identity and evolved product direction were brought to life through 96 new mirrors and cabinets, many of which appeared on a standout ‘Wall of Mirrors’. From statement large-format designs to new shapes and finishes, the collection reinforced hib.’s reputation for innovation – fitting for the brand that pioneered the first steam-free mirror.
The timing was equally significant. Landing just ahead of the first anniversary of hib.’s April 2025 rebrand, the show marked a natural milestone moment – a reflection of how far the business has come in 12 months, and a clear signal of where it’s heading next.
“kbb Birmingham was a fantastic opportunity for us to connect with customers and industry peers,” said Rob Ginsberg, CEO of hib.. “We saw an incredible level of engagement on the stand, with our wall of mirrors drawing real attention and sparking great conversations. It’s always valuable to be part of events like this that bring the industry together and give us a chance to showcase how hib. continues to innovate.”
Overall, kbb Birmingham delivered exactly what hib. set out to achieve: high engagement, meaningful conversations and strong interest in a broadened, design-led range – setting the tone for the next phase of growth.
