Lecico Bathrooms has appointed Dan Banks as its new commercial director, effective January 2026. In this pivotal role, Dan will oversee the company’s commercial activities, including customer management and sales strategies. With a wealth of experience in senior sales and marketing roles at major companies such as Velux, Adey, and most recently Brand K, Dan brings a proven track record to the business.
Banks commented “I’m delighted to be joining Lecico at this exciting juncture. Lecico has a strong heritage, a customer-centric focus, and ambitious growth plans. I’m looking forward to working with the Lecico team to accelerate sustainable growth, strengthen our market position, and deliver long-term value for customers, partners and the wider business.”
Antony Thompson, managing director at Lecico Bathrooms said, ‘We are extremely pleased to welcome Dan to the Lecico Bathrooms team. This important appointment perfectly aligns to our strategic growth plans and Dan joins us at an exciting stage of our journey.”
About Lecico Bathrooms:
Lecico Bathrooms is one of the UK’s leading bathroom brands, renowned for its high-quality, stylish, and reliable bathroom solutions. Trusted by a broad spectrum of the industry, including merchants, retailers, installers, and homeowners, Lecico’s products offer unbeatable value.
As one of the world’s largest manufacturers of sanitaryware, Lecico exports to over 50 countries and employs more than 6,000 people across its production facilities. The company boasts an impressive capacity, manufacturing over 6.2 million pieces of sanitaryware annually.
For further information, visit www.lecico.co.uk