VitrA London is set to spotlight sustainability at this year’s London Design Festival with a dedicated Sustainable Products Showcase at its Clerkenwell Design & Specification Hub. Running from 15–19 September, the exhibition will explore how recycled and repurposed materials are reshaping the future of design.

Taking centre stage is VitrA’s Recycled Ceramic Washbasin, crafted entirely from 100% recycled ceramic. The basin demonstrates the brand’s commitment to resource-conscious manufacturing and positions VitrA at the forefront of sustainable bathroom innovation. Alongside, a curated line-up of like-minded brands – Little Greene, Mater, Pit-to-Table and Smile Plastics – will present their own pioneering materials and products.

A highlight of the week, the Meet the Maker event on Tuesday 16th September (10 am–3 pm), will see Smile Plastics and Pit-to-Table join VitrA in conversation with visitors. The session offers a rare chance to explore the processes behind the products and discover how waste can be transformed into new design solutions.

Showcase highlights include:

  • Little Greene’s Absolute Matt Emulsion, reformulated so that 40% of each tin now comes from recycled content, without compromising the depth and richness of colour.
  • Mater’s Eternity Chair, designed by Space Copenhagen, is made from Matek – a material blend of coffee shell waste and post-consumer e-waste – and is designed for disassembly and reuse.
  • Pit-to-Table’s Pit-board, turning discarded olive pits into durable panels and tabletops for architecture and interiors.
  • Smile Plastics’ signature panels are celebrated worldwide for their striking surface designs and strong commitment to circular production.

The showcase reinforces VitrA’s belief that collaboration and innovation are essential to creating lasting environmental change in the design industry.

For more information, visit vitra.co.uk or follow @vitrabathroomsuk