Waterline is ending 2024 on a high after securing well over 100 showroom displays for its new Little Blue Bathroom Co. bathroom collection in just four months.
In August, the UK’s largest kitchen distributor announced its first venture into the bathroom sector as it launched its comprehensive Little Blue Bathroom Co. bathroom collection. Created in collaboration with industry experts, the collection provides a complete bathroom offering, consisting of everything from furniture, brassware and baths to sanitaryware, shower enclosures and flushing systems.
Since its launch, the Little Blue Bathroom Co. bathroom collection has been an unprecedented success, and within a matter of weeks, Waterline’s sales team secured well over 100 bathroom displays in showrooms across the country.
Proving particularly popular with customers are its new freestanding bathtubs, which have been taking pride of place in window displays. In the last few weeks, Ratio Interiors in West London, pictured above right, and Premier Kitchenworks in Chipstead, pictured above left, became two of the latest retailers to create showstopping displays using Waterline’s copper and acrylic baths.
Launched in direct response to requests from retailers, the Little Blue Bathroom Co. bathroom collection is showcased in a beautifully curated 52-page, full-colour brochure.
“We are delighted that our Little Blue Bathroom Co. has been so well received by our retailers and to hit 100 showroom displays in just a few short weeks is an incredible achievement,” said Michael Marriott, CEO of Waterline Distribution. “At Waterline we’re
committed to delivering a full KBB service solution and we’re excited to build on the success of the Bathroom Collection in 2025.”
For more information visit www.waterline.co.uk or call 03330 149 149.