At the ISH comeback in March, in Frankfurt, Kaldewei positively demonstrated how modern bathroom settings can be stylishly celebrated.
The trade fair stand of the premium bathroom manufacturer was considered a highlight in Hall 3. In addition to the latest product innovations, Kaldewei’s focus for the trade fair was a complete series of exclusive designs for the washbowls made of enamel, which caused great excitement amongst the trade visitors. Everyone had the option to select their personal favourite via a digital selection process and the winning washbowls now being launched as a limited edition.
Creative craftsmanship for sophisticated one-offs
Exclusive designs created for the Miena, Ming and Nueva washbasins to show how versatile and customisable the steel enamel material is – from bicolour versions to ornate decorations in shades of grey, green and berry, to elegant metallic effects with that certain “golden glow”.
Visitors to the trade fair voted live on site or online by means of social media for their favourites and chose from twenty different designer washbasins with glamorous names such as Emerald Wave, Colour Twist or Paint Poetry.
The winner was declared as grey textured Miena Misty Morning and won by a country mile. This design is now being made as a limited edition of 100 units. The Emerald Wave design took second place, with Colour Twist taking third. Bicolour Black & Copper, Soft Greenery, Paint Poetry and Golden Glow Black finished as runner-ups.
