The Unified Water Label Association is calling on the kbb industry to promote their own commitment to using water wisely on World Earth Day (Friday 22 April). World Earth Day is an international event to demonstrate support for environmental protection. First held in 1970, it now includes a wide range of events coordinated globally, which includes 1 billion people in more than 193 countries.
UWLA MD Yvonne Orgill says, “Earth Day presents a fantastic opportunity for companies to communicate what they are doing to use water efficiently, helping to save energy and protect our planet.
“The UWLA has been engaging with the industry to help them realise they have an important part to play in helping consumers make responsible water-saving choices. We have made good progress, gaining support and commitment to help consumers understand the issues around water scarcity, and drive home the message that for the sake of the planet we must use water wisely.
“The Water Label is used extensively by over 10,500 architects on new building projects and we have a database of products across 14 categories, which currently covers over 13,500 individual products. Support is growing from a number of retailers both large and small with global home furnishing brand IKEA, and leading German DIY retailer Globus now promoting the Unified Water Label across their sustainable bathroom and kitchen products.
“Companies that share their commitment to water efficiency and the Unified Water Label this Earth day, will be playing an important role to influence and educate consumers on the options available, and help them make the right environmental choices when investing in their home.”
“There has never been a better time to become involved and support the UWLA – visit the website today to find how you can play your part.”