We're virtually there...
We're virtually there...
Nathan MaClean, Managing Director at Virtual Worlds tells us why virtual reality is big news in the KBB industry, with new developments making it easier than ever before for showrooms to share designs with their customers.
VR technology can be immersive, interactive and informative for customers and designers, but it’s not always a small investment and, to make life more difficult, there can be a massive difference between brands and software packages.
At its best, this technology can fill the imagination gap, offering users an innovative way of stepping into a new dimension. But the level of quality can vary with different speeds of render, graphic power and headset specifications complicating the decision-making process.
Packages now exist that allow customers to move around their space by walking in real life, with sensors on the headset allowing them to reach out and open doors and drawers with their own hands. Generally, virtual reality packages are a more effective sales tool when they are fully immersive. Headsets give sales teams an advantage in that they completely isolate their customers from the real world.
The top packages, such as Virtual Worlds’ 4D Theatre and 4D Showroom, can, in fact, have much the same impact as a test drive in a car,as they allow the customer to go in and experience it for themselves. And while older, clunkier headsets have been known to cause motion sickness, improved render times on newer software has combated this, making them an excellent sales tool for all ages – even those that have never used a virtual reality package before.
Maclean explains “As a business committed to breaking boundaries in KBB software technology, we are constantly looking to the future of CAD technology in order to further support retailers and revolutionise the industry. We are well aware that in this industry, the quality of our offering is key.
“During our 20 years in the sector, we have celebrated many industry firsts with the likes of 3D, 4D Showroom and most recently 4D Theatre, which allows showrooms to create unparalleled realism for their customers. “But our core goal is being able to deliver a market-leading platform to further equip retailers with the tools to increase footfall, shorten the buying cycle and increase revenue along with providing their customers with an unparalleled experience.
“Not only does this improve sales conversion rates, but also helps to increase the value of orders – helping to boost KBB businesses while ensuring their customers get the kitchens and bathrooms they have always dreamed of.
“To ensure you’re making the most of the opportunity presented by VR, it is important to make sure you’re paying for the right service – one that offers a truly unique experience for the consumer and delivers more than a simple panorama. These systems must offer a compelling, 4D experience which sells the products on display and provides a realistic and accurate representation of a room set, allowing the customer to move around it in real time. This will ultimately help the buyer to fall in love with their new kitchen or bathroom.
For more information on Virtual Worlds, please visit www.virtualworlds.co.uk