The new Root collection offers a wide range of product sizes and styles in mix and match colour and wood unit combinations with complementing handle styles. Root also includes brassware and the choice of three washbasins.
Highly versatile, customers can select from three distinct styles (Flat, Groove and Classic), seventeen choices of colour and three vanity basins.
Root brassware and furniture combine to create a flexible and customisable bathroom collection. Flat is a simple style for those with a minimalist taste, Groove is a contemporary option with a panelled style and Classic is a modern take on shaker design. The furniture joins the recently launched brassware collections Root Round and Root Square, available in five colours (chrome, brushed nickel, copper, matt black and gold) across the array of basin, bath, and shower mixers.
“We believe that Root will be an enormous success in the UK market. Created to respond to consumer needs specifically, Root enables consumers to customise any bathroom space easily,” says VitrA’s Marketing Manager for the UK and Europe, Margaret Talbot. “The vast colour and size options provide consumers with the choice and flexibility they need.”
A handy A5 brochure is available online and in print to support the Root launch.
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