VitrA Bathrooms exhibited several of their designer collaboration range at ISH this year as well as two new ranges due to be launched in the UK later this year – ArchiPlan and Root.
ArchiPlan offers compact design solutions for small spaces in domestic and commercial bathroom settings. Root is an extensive new range of bathroom furniture units and brassware that complement VitrA’s Integra and Zentrum basin shapes.
Alongside ArchiPlan and Root, VitrA exhibited Voyage designed with Arik Levy, Plural, created in partnership with Terri Pecora, and Equal, created with Claudio Bellini. VitrA’s tap, shower and accessory range Origin were also displayed in matt black, copper, chrome and brushed nickel. Touch-free multifunction showering WCs from VitrA’s V-Care range were also available to view including the most recent addition V-Care Prime, developed with Arik Levy.
VitrA has also used ISH to formally launch VitrA NExT – the design journey for the next experience. VitrA NExT seeks to design the next bathroom experience by continually evaluating familiar experiences from different perspectives and envisioning what’s beyond the horizon. As part of this, VitrA has created stunning exhibition space at its Innovation Centre in Bozuyuk, just outside of Istanbul, Turkey and turned this into a 360 virtual exhibition, available on the NExT platform. Having a permanent exhibition space means VitrA can constantly update displays, and by using the NExT digital platform, customers and partners can digitally interact with the products at any time, not just during the ISH exhibition.
About VitrA
VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1958, VitrA is a leading bathroom manufacturer, which has expanded into international markets in recent years, with over 70 per cent of VitrA’s total output now being sold outside of Turkey. From 13 production facilities in Turkey, Germany, France, and Russia, VitrA produces a full range of bathroom products, including over 5.6 million pieces of sanitaryware a year and complementary bathroom furniture, brassware, and accessories ranges, which are distributed to over 75 countries on five continents.
VitrA UK, based in Oxfordshire, has been supplying the UK bathroom market for over 25 years and is an active member of the Bathroom Manufacturers Association (BMA) and the British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI). April 12th, VitrA will open a flagship showroom in Clerkenwell, London – a creative hub for architects, designers, and thinkers with dedicated areas for product specification, events, and workshops.
March 21