This Autumn, global bathroom brand VitrA introduces Liquid – a new comprehensive range designed in collaboration with Tom Dixon. Liquid is the first-ever bathroom range by the acclaimed British designer.
The range is the latest addition to VitrA’s portfolio of designer collaborations, part of a long-standing programme of working with world-renowned designers to create distinctive, modern bathroom collections.
For Tom, the collaboration with VitrA has allowed him to explore new design opportunities while gaining an appreciation of the complexities of manufacturing products for the bathroom. Creating a fully comprehensive range was key for the designer so Liquid covers all elements of the bathroom – sanitaryware, furniture, taps, tiles, shower systems, and accessories.
For Liquid, part of Tom’s inspiration was Victorian bathrooms.
“I like the feeling of permanence in Victorian bathrooms, with their big chunky taps and fat tubes,” Tom notes. “It’s an aesthetic that’s closely connected to a whole tradition of British engineering and influenced the development of the bathroom.”
The fact that clay is readily available and extremely durable resonated with Tom, particularly from a sustainability perspective. He found it fascinating “the way a bit of grey and greasy earth can transform into something so white, clean and shiny.”
Like much of Tom’s recent work, the new collection is aligned with his increasing use of round-edged aesthetics. The designs have been inspired by elements of pop art, such as Jeff Koons and his Balloon Dog and the work of Claes Oldenburg, as well as the sculptor Barbara Hepworth’s geometry of soft forms and use of rounded marble.
Over months of close collaboration, VitrA and Tom Dixon explored lots of new ideas. “I think design should always increase the potentials,” says VitrA’s design director, Erdem Akan. “If you get the core pieces right, you can create combinations and potentials – creating more with less.” The final result is Liquid, a range that is wholly new and yet somehow familiar.
Levent Giray, managing director of VitrA UK, comments:
“We are delighted to introduce Tom Dixon’s innovative and contemporary collection as part of our ongoing collaboration with world-renowned designers. Our extensive manufacturing, design and innovation capabilities have ensured that there is a unity to the breadth of Liquid, the VitrA x Tom Dixon collection. At a time when there is a greater emphasis placed on the bathroom space, this cohesive collection has a generosity of design that will sit comfortably in both domestic and professional environments.”