A new partnership between bathroom brand VitrA and Ideal Bathrooms will see the distributor hold the largest UK stock of VitrA’s Bathroom Collection, including ranges such as S20, Zentrum, Milton and Layton, and new V-Fix frames. It will also hold brassware ranges Minimax S and Solid S, in addition to the new Flow Line range with V-SuperFix technology.
VitrA has also announced the return of the highly popular S50 range, to which Ideal Bathrooms will have exclusive rights. The range includes the resurgence of 16 products and washbasin units in three sizes. The units feature a minimalist, handleless design and are available in high-gloss white, anthracite, and golden oak.
Bathroom retailers will be able to place orders 24/7; in addition, Ideal Bathrooms offers 99% UK coverage with next-day delivery. A recently introduced fleet of new Euro 6 compliant delivery vans marks an important step in their Environmental, Social, and Governance (ESG) agenda.
Sam Cooke, VitrA’s head of independent retail, said: “We are delighted to be entering this new phase of working with Ideal Bathrooms. Ideal Bathrooms have a fantastic service proposition and we are confident that this collaboration will bring significant benefits to our retail customers.”
Will Hickman, sales and marketing director at Ideal Bathrooms, said: “Realigning our strategic partnership with VitrA on their bathroom collection range marks a significant milestone for Ideal Bathrooms. As the exclusive distributor of the S50 range, we are thrilled to offer our loyal customers access to this high-quality and versatile collection. This relationship reinforces our commitment to providing exceptional value and innovation in the bathroom market.”
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