Utopia has launched HeyU, its most ambitious new modular furniture collection yet, designed and manufactured entirely at Utopia’s headquarters in the West Midlands. Representing Utopia’s largest and most versatile modular range to date, HeyU redefines the boundaries of bathroom design with an inspired fusion of texture, colour and creativity.
“Silent, yet screaming touch me!” is how Richard Shore, Head of Product Design, describes the new collection which features four distinctive design styles at the heart of it. Each style has been meticulously developed and manufactured in-house to bring tactile sophistication and emotional connection to the bathroom space.
Four Distinctive Design Styles, Infinite Expression
Each of HeyU’s design styles offers its own sensory and visual experience:
- Smooth – Uncomplicated and calm, Smooth is a blank canvas with a subtle chamfered edge inviting quiet sophistication or confident contrast.
- Linear – Architectural and refined, the clean vertical grooves of Linear transform the ordinary into something pure and structured.
- Wave – Capturing the fluid beauty of nature, Wave’s hypnotic undulations evoke the motion of ocean waves or drifting desert dunes.
- Ripple – Edgy yet fluid, Ripple’s concentric pattern creates a mesmerising illusion of infinite motion.
Unlimited Personalisation
In keeping with Utopia’s reputation for design freedom, HeyU offers limitless opportunities for personalisation. Once a design style is chosen, there are 14 stunning finishes available, from bold statement hues to soft neutrals, including two brand new metallic options: Iridescent Bronze and Iridescent Claret.
Creating two completely different looks, HeyU washbasin units can be teamed with a sleek slabtop basin or a sit-on basin plus worktop combination. Slabtop options include gleaming Mineralcast high gloss basins along with contemporary ceramic styles. Brand new to Utopia’s collection of stylish sit-on basins is the new MetaLux design, a stunning circular metallic basin in Brushed Stainless Steel, Brushed Gunmetal Black or Brushed Brass. Complementary worktops to team with sit-on basins include 12mm compact laminate, 20mm marble effect solid surface and 22mm solid surface designs.
HeyU is presented as a complete bathroom collection offering tall storage and WC solutions to complement the washbasin units. All cabinets are available as either pull to open with neat handles or push to open for a sleek, handless look. Completing the collection is the new GlowLux mirror range, featuring a frosted halo surround, demister function, and optional fascia backboard to match the chosen design.
“HeyU is the result of significant investment in design, technology and manufacturing capability here at our UK headquarters” says Helen Clark, head of marketing at Utopia.
“As a British manufacturer, we have the unique advantage of controlling every stage of the creative and production process from initial concept to final assembly, allowing us to innovate with complete freedom. HeyU embodies that spirit of innovation. Its breadth of choice, texture, and finish means there truly is something for everyone, from the bold and expressive to the calm and minimalist. It’s a celebration of British craftsmanship, creativity and individuality, designed and made entirely at Utopia HQ.”