A new showroom, featuring many working displays of items from the luxurious, hand-crafted Artize bathroom range, has opened in Banbury.
My Bathrooms, in White Lion Walk, offers visitors an immersive experience which allows them to truly appreciate Artize, a brand created by the Jaquar Group to cater for customers who want high quality, exquisite bathing spaces. Around three-quarters of the space in the new showroom is dedicated to Artize, with the remaining items from selected quality ranges that will complement the Artize range.
The Banbury premises opened four years to the day since My Bathrooms opened their first showroom at Yarnton Garden Centre.
Alex Kami, Director of My Bathrooms, said: “We have stocked Jaquar products at Yarnton for the past two years, and I was fortunate enough to see the Jaquar and Artize range displayed at ISH in Frankfurt in 2017. We have been very pleased with how the Jaquar range has been received by our customers and installers in Yarnton, so when we started looking for a second showroom last year, we looked closer to see what opportunities there would be to offer Jaquar’s luxury range, Artize.
"I was invited to visit the factory in India to see what went into their production. This helped me fully appreciate the quality of the products and to understand the research that goes into making sure they do their best to get the design and workmanship right. I was also very impressed with their efforts to consider their wastage, energy use and impact on the environment when manufacturing their products."
Alex said the decision to make the new showroom a working one was as easy decision to make.
“We hope that when our customers are looking for their bathroom to be different, with that touch of luxury, they will find that in the quality and unique designs of the hand-crafted Artize range. Seeing them in working displays is quite a different experience to looking at a static display.
“We have working taps such as the Tiaara, Tailwater, Linier and Confluence. We also have the Showertonic iv6 and Artize steam on a working display along with a whirlpool bath.
The new Banbury showroom runs as one business alongside the existing My Bathrooms showroom at Yarnton.
Alex said: “I have a lovely team of people working with me, and I hope this comes across to our customers.
“The two showrooms are one business, offering the same experience. They will be able to see different items at both branches and our team will be able to access their designs at either site and guide them through the process of buying their new bathroom.
“We’re proud to be one of a select few working Artize showrooms in the country, and are looking forward to enabling our customers to see this luxury brand for themselves.”
Conceived in 1960, Jaquar Group is one of the fastest growing bathroom brands in the world with a presence in over 40 countries, delivering more than 2 million bathrooms a year and producing 24 million bathroom fittings annually.
Jaquar launched in the UK two years ago, and first introduced the Artize range to the UK in January 2018.
Top designers were engaged by Jaquar Group to create the luxury brand that pays tribute to the fine traditions of exquisite craftsmanship and precision engineering. Each product is crafted combining design, technology and talent to create something really unique in the market-place.
For further details about the Artize range visit www.artize.com.