Roca has introduced two new finishes to its Insignia and Naia ranges. Complete with Everlux finish, the two new additions are now available in on-trend rose gold and brushed titanium black.
The sleek, modern design of both the Insignia and Naia brassware (pictured top) already makes them a popular choice, the addition of the rose gold adds a pop of subtle, chic colour, whereas the brushed titanium black adds a touch of sophistication and contemporary, industrial style.
Innovative design
With a square handle and a round body, Naia has a minimalist design, with a perfect combination of cylindrical and square geometric shapes to complement a variety of bathroom decors. It is available in a range of heights to suit a variety of basin styles including vanity, in-countertop and on-countertop.
With its soft profile and slim side handle, Insignia features gently curved lines and a sleek, elegant aesthetic. Insignia is a modern, single-lever brassware collection, that’s ideal for bathrooms with a clear urban design.
Both ranges feature Roca’s Cold Start technology to ensure the flow starts with cold water and hot water systems are only activated when the handle is turned to the left. This not only saves CO2, but also reduces consumers’ energy bills. Naia and Insignia are available in a variety of basin (different heights available), bidet and shower mixers, along with matching bath fillers.
David Bromell, Head of Marketing at Roca comments: “The extensive Roca brassware portfolio continues to evolve with innovative designs and contemporary finishes, providing a broad range of solutions, but with homogenised commitment to quality, functionality and environmental responsibility. The addition of these two new coloured finishes, further enhances our existing collections with an on-trend yet enduring design, that appeals to a wide market.”
Practical touch
The Insignia and Naia brassware collections also come with Roca’s Everlux finish – a PVD (Physical Vapor Deposition) coating which has excellent durability and is resistant to scratches and impact.
The physical vapor deposition (PVD) process ionizes the metals and noble gases, which are combined to create a fine metallic coating. This coating, based on extremely hard metals such as titanium or zirconium, is uniformly deposited over Roca’s high-quality galvanized chrome plating, resulting in a surface with extreme hardness and extraordinary resistance to scratches, impacts and cleaning agents. Through this process, Roca has been able to offer multiple combinations in the creation of sophisticated and highly resistant bathroom spaces.
About Roca
Roca is a company dedicated to the design, manufacturing and marketing of products for the bathroom space, as well as ceramic floor and wall tiles for architecture, construction and interior design. The company operates in 170 countries with 84 production centers and a workforce of 24,000 professionals worldwide.
The family company is the market leader in Europe, Latin America, India and Russia. It also has a strong presence in China and the rest of Asia, the Middle East, Australia and Africa. Thanks to this, it is a world leader in its activity.
