Roca Group has announced the acquisition of Nosag and IneoCare. The companies specialise in the manufacture of bathroom accessibility products for people with reduced mobility. This acquisition reinforces Roca Group’s position in Central Europe and also in the over-65s market, a growing segment that already accounts for 20% of Europe’s population.
Nosag, an established brand in the market, was founded in 1977 in Dintikon, Switzerland. In 2020, the company set up IneoCare (in Dobroszyce, Poland) to manufacture and supply most of its products. The companies are currently only present in the Swiss market, but Roca Group plans to extend the selling of these products to all markets where it operates.
Albert Magrans, CEO of Roca Group, commented on the acquisition, “For the group, this is a strategic move, given the complementary portfolios of both companies with the current catalogue of products offered by our global brands Roca and LAUFEN. It reinforces our line of ‘total care concept’ products and will allow us to reach all those people who, as well as being committed to design and usability, need more practical and comfortable devices adapted to their personal circumstances.”