Roca exhibits at ISH

Roca will be exhibiting a ISH on 11-15 March – stand C69. 

The manufacturer will be presenting a new generation of In-Wash® Smart Toilets at ISH with a whole array of new functionalities, highlighting a ground-breaking dryer that has been designed based on modern aerodynamics. This technological innovation projects air in one single direction and, together with its turbo option, provides an enhanced level of drying, well beyond the standards found currently in the market. New In-Wash® models also feature state-of-the-art functionalities, such as remote control via app, UV disinfection, deodorizer and a self-opening heated seat.

Integrated bathroom management 

On the stand, Roca will be introducing its innovative platform RocaProtect® which improves facility management, saves maintenance costs and increases customer satisfaction using the Internet of Things and Artificial Intelligence.

By putting the latest generation of technology at the service of people, the brand reaffirms the words of Roca’s Corporate Marketing Director, Carlos Velázquez: “We believe that ‘Smart’ can only really be smart by improving people’s lives.”

Anti-slip porcelain shower trays: Senceramic® by Roca

Roca is also presenting a new generation of shower trays based on its pioneering Senceramic® technology, an innovative material combining the unbeatable sanitary and hygienic benefits of vitreous china with a brand-new anti-slip texture and extra-slim design. Extremely resistant to wear and with a zero-porosity surface that makes cleaning easier, these shower trays are available in a wide range of colours, reach dimensions of up to 1.80 meters and can be cut to size.

Exclusive colours for ceramic, faucets and accessories

Colour is a key focus for ISH, where Roca will be launching its new bathroom palette.  

 “Customers are using colours to design bathrooms according to their personalities and shapes of life”, states Velázquez who thinks it is natural that, “as manufacturers of any kind of product for the bathroom, we try to help them by creating colour concepts”. 

The new colour finishes for vitreous china include Beige, Coffee, Pearl and Onyx with the exclusive Everlux finish for faucets in Titanium Black, Rose Gold or Brushed Platinum. These options provide a new level to design and creativity to suit the imagination of Roca’s customers.

Luxury bathroom design 

Finally, Roca will be exhibiting Baia, the latest collection of Armani/Roca, proving to be popular with the community of architects and designers. Its aesthetic intentionally references retro styling but it is brought up to date with modern design lines and incorporated avant-garde technology. The result is a complete versatile bathroom collection, which manages to be both contemporary and timeless, in accordance with Giorgio Armani’s well-known design philosophy.

Technology, materials, design trends and brand new colours make up the catalogue of Roca’s fresh proposals at ISH, without putting aside the fact that, “our focus is always to provide the best possible experience to our customers and add value to our different target groups”.

To find out more, visit Roca on stand C69 at ISH, or visit