Philippe Starck is the most searched-for interior designer in the world, new research can reveal. The renowned designer and architect, known for his eclectic transformations of hotels, yachts, and bars, rakes in 41,000 searches a year – five times more than the tenth most googled designer: Eric Kuster.
The world’s second most googled interior designer is Nate Berkus. The US-based designer and TV personality pulls in 32,000 searches per month – well ahead of the average searches for all designers on the list (20,990), including husband Jeremiah Brent.
The study, by creative resource Design Bundles, analysed 100 interior designers across the globe to discover the ten most sought-after in the world. It also ranked the top ten by their Instagram followers and earnings, to find the most powerful social media star among them.
Bobby Berk is also among the world’s favourite designers. The Queer Eye star – who has a net worth of over four million dollars – has the third-highest average searches at 31,000 a month.
Jeremiah Brent – who co-hosts reality TV show Nate & Jeremiah by Design with husband Nate Berkus – saw some of the world’s highest average searches. The interior design guru rakes in 24,000 searches a month, making him the fourth most searched designer in the world.
Celebrity designer Kelly Hoppen – based in the UK and famous for her classic East-meets-West style – saw some of the world’s highest average searches at 21,000, while Kelly Wearstler, who has crafted interiors for stars including Cameron Diaz and Gwen Stefani, achieved 21,000 searches.
Top ten most popular interior designers in the world
| Interior Designer | Rank | Average number of searches (per month) |
| Philippe Starck | 1 | 41,000 |
| Nate Berkus | 2 | 32,000 |
| Bobby Berk | 3 | 31,000 |
| Jeremiah Brent | 4 | 24,000 |
| Kelly Hoppen | 5 | 22,000 |
| Kelly Wearstler | 6 | 21,000 |
| Axel Vervoordt | 7 | 13,000 |
| Jungalow | 8 | 9,700 |
| Marcel Wanders | 9 | 8,400 |
| Eric Kuster | 10 | 7,800 |
When it came to ranking the ten most googled interior designers in the world by Instagram followers, Bobby Berk led the charge, with the biggest Instagram following (2.8 million) of the entire list. Berk commands an estimated $7,498 per sponsored post – nearly triple the average Instagram earnings of all ten designers.
Kelly Wearstler has the next highest number of Instagram followers (1.6 million), making an estimated $4,408 per post.
And while Nate Berkus may be winning when it comes to Google searches, his partner Jeremiah has a higher Instagram engagement rate (1.88% to Nate’s 1.07%), meaning Jeremiah makes slightly more from the platform – $3,106 per post.
| Interior Designer | Rank | No of Instagram followers | US $ per sponsored post |
| Bobby Berk | 1 | 2.8m | $7,498 |
| Kelly Wearstler | 2 | 1.6m | $4,486 |
| Jungalow | 3 | 1.5 m | $4,176 |
| Nate Berkus | 4 | 1.1m | $3,097 |
| Jeremiah Brent | 5 | 774k | $3,106 |
| Axel Vervoordt | 6 | 408k | $1,632 |
| Philippe Starck | 7 | 273k | $1,086 |
| Kelly Hoppen | 8 | 271k | $1,076 |
| Marcel Wanders | 9 | 120k | $476 |
| Eric Kuster | 10 | 108k | $428 |
A spokesperson for Design Bundles, which commissioned the research, said: “When you look at search data, it’s fascinating to see who comes up as the world’s most in-demand interior designers. While we have iconic American and British favourites such as Nate Berkus, Kelly Wearstler and Kelly Hoppen, the presence of designers like Philippe Starck and Axel Vervoordt show a clear, continental influence”
Design Bundles offers high quality premium design resources and a marketplace that allows graphic designers to register and sell their products.
