Fashion and home trends have long inspired tile design and tiles’ links to these industries can be traced back centuries while also seen represented on today’s hottest runways. It’s a love affair that has not waned and is projected to live into the future indefinitely. 

This month, in celebration of London Fashion Week 2023, artisan tile studio, Otto Tiles & Design, spotlights their favourite styles inspired by prominent fashion trends – colour blocking and natural raw materials among others – combining them in a unique approach to tile design. 

Damla Turgut, founder of Otto Tiles & Design, says, “Fashion has long influenced interior design with the latest trends and directions from the catwalk eventually translating through into our homes. But this year more than ever, I see the two industries colliding and mirroring each other with this year’s fashion influences effortlessly filtering through into décor almost instantly and our recent ranges are a shining example of how fashion and interiors unite.”

Below are Otto Tiles & Design’s latest ranges with links to this year’s fashion and interior design trends:

Casual Comfort in Seamless, Continuous Design

Otto Tiles & Design Signature Marble Collection 

Creating seamless, continuous design is currently one of the hottest trends in interiors and fashion.  Otto’s unique Signature Marble Collection – notably the brand’s first marble launch – lays strong foundations for this trend. The designs, which reinterpret the brand’s signature contemporary styles but in marble, bring something completely new to the tile market, and can be scattered to create an exciting pattern to offer an unexpected linear edge that is seamless and continuous. Mixing colours, cool neutrals, and powerful patterns, these marble tiles bring instant joy.

L-R: Otto Tiles & Design Signature Marble Collection – Red Moon pictured left and Half Moon Bay tiles picture right.

Designed in London by Otto’s Founder and Creative Director, Damla Turgut, and expertly hand-crafted by skilled artisans based in Turkey, the Signature Marble Collection consists of twelve bold and innovative pieces. They are created to inspire bold creativity and design-led interiors, reminiscent of the Art-Deco era. 

Boho Style

Otto Tiles & Design Zellige Tile Collection

R-L: Otto Tiles & Design zellige tiles in Marine Blue Stripe and White Arch Terracotta 

A key design feature for this year in fashion is casual yet modern, similar to the modern farmhouse style trending in home interiors. For tiling, this style can be visually intriguing without being chaotic, making it the perfect pattern for minimalists with an edge.

For those who enjoy a consistent yet cutting-edge design, should envelope their rooms in Otto Tiles & Design’s collection of zellige tiles with two new eye-catching launches; arch terracotta and stripes zellige. Even though they feature a minimalist colour palette, the final effect offers personality shining through, creating a graphic pattern without feeling visually chaotic – the space feels timeless yet youthful.

Made in Morocco, from a particular type of clay sourced from the region of Fez, zellige tiles are hand-made, hand-chiselled and hand-painted using natural paints, so each tile is unique. Zellige making is an ancient art form passed down through generations. It is labour intensive and requires many years of training. Due to their handmade production process, zellige tiles have a slightly irregular surface and may feature tiny chips, erratic edges, and corners, which gives them a rustic character and means that no two zellige tiles are the same. 

Artistic Forms

Otto Tiles & Design Starry Night Range

L-R: Otto Tiles & Design Starry Night encaustic cement tiles in Navy Blue

Arguably a reaction to previous minimalist, plain and neutral-toned Scandi-inspired trends, hand detail and a continuing fascination with geometric forms with foliate and floral designs are common across tiles and fashion this year.

Patterns suit themselves well to wallpaper, wall art and rugs, but for authentic retro vibes, look to tile design, too. Otto’s encaustic Starry Night cement tiles are the perfect combination of bold yet understated tones which don’t overpower interiors, with authentic patterns that print a pop of uniqueness and joy to a space. The tiles, as seen above, complement the vanity area without overwhelming the space and the decorative stars add a splash of shine.

Within each box in the Starry Night range, there are plain colour tiles, as well as three variations of star tiles, with the star appearing in different sizes and positions on each of these. This invites the client to be imaginative with this fun and playful collection, and to create their own unique constellation.  This collection showcases the shift across interior and runway fashion. 

Otto’s tiles are suitable for use on walls and floors in a range of environments, including laying them so that they maintain a regular pattern or, uniting them in different directions to create all kinds of stunning designs. The collection is available at Otto Tiles & Design’s showroom in Hackney. The collection is also available online at