Utopia Bathrooms has started its 30th anniversary year with the launch of a brand new website. Designed to showcase Utopia’s twelve furniture ranges with complementary sanitaryware and brassware, the new website supports the recent major product launch when Utopia unveiled its sensational new Contemporary Fitted range.
Proudly celebrating the fact that all Utopia’s furniture is designed and manufactured in the UK, the website simplifies the process of choosing a new bathroom by presenting the ranges and supporting information in a clear,easily accessible format.
Key to assisting consumers on their journey to a new bathroom is the newly expanded Visualise interactive online design tool where, using a typical layout from each range, different doorstyles and carcass colours, worktops and tiles can be selected and combined until the desired effect is achieved.
The preferred combination can then be downloaded and/or forwarded to a local Utopia showroom. Commenting on Visualise, Nicola Hardwick, Utopia’s Marketing Manager, says “Visualise has always been a very popular feature of the website allowing consumers to experiment online. This, together with our unique sample service whereby visitors to the site can request actual samples of all our door and worktop finishes free of charge, is incredibly helpful in what might otherwise be quite a daunting process.”
Utopia’s latest brochures can also be viewed on the site and, if desired, downloaded or requested. Details of local showrooms displaying Utopia furniture can be accessed by simply entering a postcode in the ‘Find a Showroom’ feature.
Summarising the benefits of the new website, Nicola Hardwick comments “Our aims were very clear in redesigning out website, having listened to both retailer and consumer feedback. We wanted large inspirational images of our product range with minimal but very clear and informative copy.
The resulting site is quick and easy to navigate allowing visitors to access exactly the information they require in seconds or browse leisurely through the collections. We feel it encapsulates the essence of Utopia – bathroom perfection.”