New Kohler Mira MD

Kohler Mira Ltd., parent company of Mira Showers, has announced Craig Baker as its new Managing Director.

Mr Baker, who was previously Deputy Managing Director, was appointed following a short but in-depth process that involved both external applicants and internal candidates from across the Kohler Co. global business.

He takes over the role from Liz Hazeldene, who stepped down last month.

Based in Cheltenham and Hull, Kohler Mira is one of the world leaders in bathroom design, made up of three market-leading brands: Mira Showers, the UK’s leading manufacturer of mixer, electric, power and digital showers; luxury designer bathroom and kitchen manufacturer, Kohler UK, and Rada, the UK industry experts in commercial showering.

Mr Baker said: “These are exciting times for Kohler Mira; I am delighted to lead our talented team as we take on the challenges ahead and continue to ensure that we maintain our marketing leading position.”

Mr Baker began his career at Mira Showers as a design engineer over 20 years ago, and has since occupied a number of roles, including Senior Project Manager: Mixer Showers, New Product Development Director and Marketing Director. In 2009 he was awarded the Chairman’s Award, which is annually presented to only one of Kohler’s 35,000 associates worldwide.

Daniel Brohn, President, Global Faucets, Kohler Co, commented: “I have no doubt that Craig is the right person to lead and inspire the team at Kohler Mira. This business has some very strong strategic plans in place, and I know Craig will ensure the team continue to drive and execute those plans.”