Laufen at Sleep + Eat

Laufen is returning to Sleep + Eat to showcase its latest innovations within the hospitality sector.

New Classic

The award-winning ‘New Classic’ collection is Laufen’s latest designer collaboration designed by Dutch designer Marcel Wanders. The ‘New Classic’ collection interprets classical styles using Laufen’s SaphirKeramik, resulting in multi-dimensional design.

Every item included in the collection brings together the designer’s flair and creativity with Laufen’s mastery of raw materials. Oozing neoclassicism, New Classic maintains a consistent focus on indulgence, intimacy, humanity and everyday utility, whilst reflecting the poetry and romance of bygone times.

The range includes washstands, washbasin bowls, toilets, a bidet and bathtub, faucets, mirrors and accessories, as well as furniture and has already won the iF Design Award 2019 for its sensual combination of aesthetics and function.


First presented at ISH, Frankfurt earlier this year, Laufen’s Save! waste-separating WC will be on display at Sleep + Eat. This sustainable new product meets a little-known environmental problem of our time: the pollution of our water by nitrogen. The urine-separation WC Save!, designed by Austrian design studio EOOS, functions like a conventional flushing toilet and contributes to sustainable urban water management. The Save! urine-separating WC is the next step in a concept developed by EOOS with the support of the Bill & Melinda Gates Foundation, as part of the ‘Reinvent the Toilet Challenge’.

This ground-breaking innovation is set to revolutionise the sanitary industry and relieve pressure on the existing wastewater infrastructure in fast-growing cities all over the world.

Cleanet Navia

Other highlights showcased on the stand include Laufen’s compact yet innovative Cleanet Navia shower toilet, designed by Peter Wirz. Its simple, intuitive functions focus on the core benefits of toilet hygiene with water, and a price tag that makes the added hygiene accessible to a wider range of buyers. Laufen has retained the customary, intuitive operating concept with a side-mounted rotary button for standard functions and an app for an extended range of functions for its new shower toilet. 

Laufen’s International Team will be on stand L10 to welcome visitors and share their inspiring collections and latest innovations, which are enhancing hospitality projects round the world.