Shower enclosure specialist, Lakes Bathrooms, has launched PureVueHD, an optically superior, low-iron glass that appears entirely clear. PureVueHD has minimal iron content, meaning that the glass appears clear, rather than having the green tinge that is visible in standard glass.This is because very high transmission levels, of around 90 per cent, enable as much light as possible to pass through PureVueHD glass, making everything viewed through it appear lighter and brighter. With standard glass the iron content reduces light transmission, which creates the green hue that tints everything viewed through it and is particularly noticeable on the edges of the shower enclosure, door or bath screen. According to Lakes Bathrooms, this dramatically clearer glass allows the bathroom’s colour palette to be viewed with untainted accuracy.
It likens the difference in colours, sharpness and enhanced clarity that PureVueHD makes in the bathroom to the vivid quality brought to the living room by high definition TV. Whilst low-iron glass can cost as much as 50 per cent more due to the higher grade of silica that it demands, Lakes Bathrooms is supplying it as standard; without adding to its prices. So this visual luxury is now part of all products in its Classic and Coastline collections (excluding only the Mirror range).
Managing director, Robin Craddock, explains “When you see this ultra-clear glass next to ordinary products, the difference is startling and we know that consumers will want the clarity of PureVueHD low-iron glass when they see how stark the contrast is.
To ensure that this choice is an effortless one, we are making the bold move of introducing it as standard, by funding the incremental cost ourselves. It’s part of the value that we offer and should be enjoyed by everyone.” PureVueHD products start from £145.00 plus VAT and are detailed in the latest catalogue from Lakes Bathrooms.
For more information visit the website or call 01684 853870.