The Bathroom Manufacturers Association (BMA) has announced the appointment of Julie McLean, marketing director at Hansgrohe UK & Ireland, as its new vice president. Julie, who has served on the BMA Board, brings experience and knowledge to this new role and will continue to play a vital role in steering the association’s mission.
As a trade body run by its members for its members, the BMA Board is comprised of a diverse group of experts and senior figures within the bathroom sector. These individuals contribute extensive knowledge and deep understanding to guide the association’s activities, from advancing sustainability and compliance initiatives to addressing the ever-changing market landscape.
Julie McLean has been a pivotal figure in the industry, leading marketing strategies for Hansgrohe UK & Ireland, part of the globally recognised Hansgrohe Group. Their brands are synonymous with innovation, design, and quality and are known for solid sustainability commitments. The company, initially founded in the Black Forest, Germany, in 1901, has a rich history of innovation, including pioneering the first hand-held shower with multiple spray types and the first pull-out kitchen mixer tap.
Julie McLean expressed her excitement about her new role, saying, “I am absolutely delighted to be appointed as Vice-President of the BMA. This is a fantastic opportunity to continue working closely with the association to drive forward key initiatives, particularly around sustainability and water conservation.
“Over the coming year, I am committed to leveraging my experience to help the BMA achieve its goals and further support our members in adapting to the evolving challenges of our industry.”
Tom Reynolds, the BMA’s chief executive, praised Julie’s contributions to the association, stating, “Julie McLean has been an invaluable member of our Board, bringing a wealth of knowledge and a keen understanding of the challenges and opportunities facing our industry.
“Her leadership and commitment to sustainability are staple foundations of the BMA’s objectives. I am confident she will continue to provide exceptional guidance and expertise in her new role as Vice-President.”