As part of JTP’s commitment to providing customers with an immersive experience, the company will be launching their first state-of-the-art showroom at its warehouse. The new space, which is due to open in May, will showcase the latest collections in bathroom fixtures, fittings and accessories, allowing trade professionals and consumers to explore high-quality design firsthand.
Warehouse expansion
The 40,000 sq ft warehouse, which opened its doors in 2023, was a multi-million-pound project, built to not only house the new showroom, offices and meeting rooms but to offer increased storage facilities for its growing portfolio of products. The expansion will provide a larger space to better serve JTP’s valued customers by accommodating the increasing demand for its superior collection.
Exciting new product launches
2025 will also see JTP introducing an innovative lineup of bathroom hardware products. The upcoming collections will feature cutting-edge designs and enhanced durability, with the new additions catering to both residential and commercial markets. New launches include the eye-catching Kono tap, which is versatile enough to suit both contemporary and traditional settings whilst complementing the overall design of the bathroom. JTP will also introduce new bathroom statement accessories and has redeveloped existing shower handles to offer users a wider spray, reminiscent of designs most often found in luxury spas.
Strategic new partnership with Heat Merchant Group
Further strengthening its market presence, JTP is excited to announce a strategic new partnership with Heat Merchant Group, a supplier with over 30 showrooms located across Ireland, 14 of which are dedicated to the bathroom sector. This collaboration will expand the brand’s distribution network, making its premium bathroom hardware more accessible to customers across the region. The partnership will enhance product availability and customer support, reinforcing JTP’s position as a trusted leader in the bathroom hardware industry.
Jeevan Seth, CEO of JTP, comments: “We are incredibly excited about what 2025 has in store for JTP. With our new showroom, innovative product launches and strategic new partnership with Heat Merchant Group, we are set to elevate our offerings and provide even greater value to our customers.”