LAUFEN is returning for the inaugural HIX event at the Business Design Centre, Islington, London from 18. – 19. November 2021, and is acknowledging ten years of Global Projects at LAUFEN.
According to Laufen, over the last 10 years the team, led by Ilker Hussein, Global Projects Corporate Director ROCA Group have nurtured a vision to create a dialogue for initiatives throughout the organisation. A supportive network of over 120 Global Project Managers facilitates the network of interested parties into a cohesive group for the delivery of hotel projects.
Recent wins include the Sofitel Mexico City, Swissotel Doha and the iconic Katara Lusail Towers in Doha, featuring the iconic Raffles and Fairmont Hotels, all of which are from within the Accor Group.
Accor’s Global Vice-President Design Luxury & Premium Brands, Federico Toresi comments “The strength of LAUFEN is their understanding of our project needs, from a commercial angle as well as from a guest experience perspective, which is always our priority. Their knowledge means we can find solutions for every project. There are viable alternatives out there, but few can provide the service and vision that LAUFEN gives us.”
LAUFEN can be found in the prominent position near to the main entrance alongside the ROCA booth, where visitors will be able to meet members of the LAUFEN global projects team and see products from Kartell by Laufen, Sonar and Ino.
The stand backdrop will be of the recent Kartell by Laufen creative campaign devised by Hugo Comte more widely known for his fashion photography. In keeping with his usual style, he has produced dynamic shots, where young models, seem to be playing with the ceramic and plastic components of the collection, almost wearing them or transforming them into accessories that break through the boundaries of the bathroom.
