Innovation award: VitrA

VitrA Bathrooms has secured another prestigious industry award, this time for Plural, the ground-breaking bathroom range designed in partnership with Terri Pecora.  The Designer Kitchen and Bathroom Award for Innovation in Bathroom Product Design is the fourth award received in recent years. Last year’s award received for the Eternity accessories developed with Sebastian Conran.

Darren Paxford, National sales manager for VitrA (above) said “I’m delighted to accept this award for the new Plural range – to be judged by such an esteemed panel is very gratifying. “

About VitrA Plural:

VitrA’s own in-house design team worked in partnership with Milan-based American designer, Terri Pecora. Plural is inspired by the heritage of communal bathing spaces and rituals. A key feature is the three innovative syphon solutions which allow basins to be placed at any position or angle. The furniture pieces can also be layered and grouped in different combinations, with overlapping heights, colours and dynamic configurations.

 www.VitrA.co.uk