Ideal Standard’s Together World Tour has landed in London to premier Tipo-Z, the flagship piece from Atelier. The digital event follows on from the Milan and Berlin tours which saw the launch of Linda-X and Extra ranges from its new Atelier Collections.

The collections are the result of the partnership with Italian design studio Palomba Serafini Associati (PS+A) and its co-founder Roberto Palomba, who is also Ideal Standard’s chief design officer.

The event was the first in the series to be premiered at a physical event, the Design London exhibition, as well as being streamed live from the Together World Tour microsite.

At the session, Jan Peter Tewes, CEO of Ideal Standard International, shared the future strategic vision of the company and explored the icons that have shaped and influenced the creation of the Atelier Collections.

Commenting on the event, Jan Peter Tewes, Joint CEO of Ideal Standard International, said:

“For centuries, the rich diversity of London has allowed it to lead the world in design, art, music and more. The mix of its boroughs and cultures helps create the energy that London is known for, and is something we were intrigued to delve into a little deeper. It was great to be joined by the international design community online, as well as by those attending Design London in person, to explore how that distinct London attitude has contributed to the launch of Tipo Z.”

A Flagship Icon from Atelier: Tipo-Z

Tipo Z is the centrepiece of the Atelier Collections and a modern reimaging of the Gio Ponti’s timeless Zeta basin, created by the Italian architect and designer in 1954. Approaching design as a timeless concept is a key notion at the heart of Atelier and Tipo-Z, which harness the past, present and future for inspiration.

Roberto Palomba, co-founder of PS+A and chief design officer at Ideal Standard, said:

“Tipo-Z is a natural evolution of Gio Ponti’s original Zeta basin, drawing inspiration from modern life, the diversity and viewpoint of varying cultures, and Ideal Standard’s rich design heritage to create a unique piece for the present-day bathroom.

“Tipo-Z has been sculpted into an architectural, monolithic silhouette, expressing elegance and allowing it to become the shining star of the bathroom. We believe in designing pieces that push the boundaries of what’s come before and challenge what we know about bathroom design. By capturing the elegant, iconic elements that Zeta expressed, we have reinvented its shape and used new technologies and materials to create a striking, lightweight single cast basin.”

The next event on the Together World Tour will take place in Paris, with the final two events in Dubai and Shanghai.

To register for these events, view previous ones and access exclusive additional content, visit